Social Media for Charities
Alongside press, social media is one of the most cost effective communications channels. It allows charities to tell people about the work they do, how they are making a difference, and the kind of support they need. Charities who share good content on social media are able to reach hundreds, thousands or even millions of people, meaning that they can scale up communications at little cost.
Compared to press or advertising, social media enables charities to take their campaigns directly to their audience with no intermediaries. This gives them more control over the message, and allows them to build relationships with their audience in real time.
The key to an successful social media campaign is one that integrates into the whole marketing mix in a complimentary way, with certain focus on the way that social activity slots into pre-existing search campaigns in order to achieve maximum overall digital success.
We intend to help charities understand social media and use it to achieve their objectives. Without good planning and a clear strategy, Social media isn’t an aspect of digital marketing that is worth jumping into . We always keep the goals and objectives of the charity in mind and make use of monitoring and transparent reporting to determine the value in what can be a difficult channel to quantify.
Wingerly can help your charity to share your cause to the digital world.