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What is voice search?

The way people search for information online is changing. Increasingly, people are using voice search on their smartphones, tablets or voice assistants (like the Amazon Echo or Google Home devices) to search for information on the internet. Siri is your best friend if you’re using an Apple device, Google voice search is popular on Android devices and Microsoft’s Cortana is useful on your PC and smartphone using their app.  

These new voice devices and technology make it easier than ever for people to simply ask a question and get information from their device. This allows for a more natural way to interact with machines using a conversational voice. 

Using your voice, you can now play music, turn on your lights, search for a local pizza restaurant, order products and get information on everything from breaking news to the weather. Incorporating a voice search marketing strategy to your business plan will help you make leaps ahead of napping competitors.  

Would you say a search query in the same words as you’d type it? No.”

Unlike search keyword phrases that you type into your computer, voice search is more conversational and natural in tone. Voice search is also typically mobile and often locally focused. It’s important to remember that the whole purpose of these new technologies is for the device to provide the best results for on-the-go searchers. 

To do this, the devices try to find easily identifiable, short and relevant pieces of content to serve back to the searcher. And that’s where Wingerly can lend a helping hand.