SEO Keyword Research
It’s not always about getting visitors to your site, but about getting the right kind of visitors.
Keyword research is the practice of discovering what users type into a search engine when performing a search.
Before we can optimise a website or embark on a campaign, we need to know which are the right keywords to try and rank for. It’s not just about generating traffic, it’s about generating the right kind of traffic – traffic which will convert into leads or sales.
Keywords are like a compass for your SEO campaigns: they tell you where to go and whether or not you’re making progress.
Keyword research can also identify gaps in the market and even help you to predict shifts in demand. We have various tools at our disposal that show us the number of people searching for a specific term and the competition (from your competitors) around that term. We can also see annual trends in search volume to help you stay ahead of the game!
Our approach begins by capturing all potentially relevant keyword phrases, and then, through application of a variety of filters, whittling down that keyword universe to a final set of target keywords calculated to provide the biggest return.
Factors we consider include:
- Target Audience Demographics.
- Competitive Keyword Research.
- Long Tail Search Terms.
- Search Volume.
- User Location.
- Local SEO Keyword Research
Wingerly will review the keywords your website is currently ranking for, take your keyword wishlist and conduct additional keyword research to build a list that makes the most sense for your website and the competitive landscape. Contact us for more information.