International SEO Services
If your business sells products or services outside of the Australia, your search visibility in those countries is an important factor in your success. International SEO is the technique of improving your international search visibility to rank well on search engines in other countries.
It isn’t guaranteed that what works in one region is going to work in another, and one page on your website may not appeal globally to all of your visitors. Our approach to international SEO focuses on improving the structure of your website and ensuring that your website is optimized for the search results in different countries and regions. Having an international approach is essential to ensuring you’ll reach web users all around the world.
International audiences have their own search trends. Your keyword strategy will point to the context behind how different audiences are searching to select keywords most likely to be relevant to your products and services. This will, in turn, lead to increased traffic to your website from visitors around the world.
Each keyword is determined based on how your target audience in a region approaches performing a search in the search engines most popular in that region to ensure the traffic is relevant and has a high chance of converting.
Setting your international SEO strategy is an important element of our international SEO services. Your international SEO strategy includes:
INTERNATIONAL AUDIENCE ANALYSIS
Understanding who you’re trying to talk to, what behaviours they exhibit and how best to appeal to their needs.
Analysing the marketplace both in terms of who else is exporting and local competition to find the right niche for your business.
WEBSITE DOMAIN STRUCTURING
Creating a clear strategy around where your international content will fit into your existing website structure.
Improving your website’s international rankings through the implementation of appropriate tagging and markup.
ON-PAGE OPTIMISATION OF INTERNATIONAL PAGES
Ensuring your website’s content is formatted to appeal to your audience, including use of language and imagery.
INTERNATIONAL LINK BUILDING
Building brand awareness internationally and improving the perceived authority of your website through off-page promotion.
So if it’s all sounding like a bit much, get in touch and let’s see how we can make you more visible across the world.