YouTube TrueView Advertising
Why bombard users with ads they don’t want to see? With TrueView, you give them a choice, and it’s a win-win: Viewers see videos they’re curious about, and you get more views from an audience you know is interested. And since you choose what you want to pay for a view, you get the right audience at the right price.
TrueView ads are opt-in, so you aren’t restricted by time limits. This means you have the freedom to experiment with creative formats–try a longer product demo, testimonial or how-to video demonstrating your product in action. With TrueView you can take the time to tell your story.
There are two advert formats available, In-Stream and In-Display.
YouTube TrueView In-Stream:
In-stream ads play before or during another video from a YouTube partner. Viewers see five seconds of your video and then have the choice to keep watching or skip it.
You pay when a viewer watches for at least 30 seconds or to the end of the video (whichever is shorter) or clicks on a card or other elements of your in-stream creative.
YouTube TrueView In-Display:
Video discovery ads appear alongside other YouTube videos, in YouTube search pages, or on websites on the Google Display Network that match your target audience.
You pay only when a viewer chooses to watch your video by clicking on the ad.
Wingerly can help place your video adverts to your target audience to increase awareness and ROI. Our experience has shown us that YouTube can drive huge volumes of views, strong click through rates and lead to the achievement of many goals.