Good PPC managers know that ROI is everything. The more high rate conversions you can get at the lowest possible cost, the better. But how do you improve your ROI? Through carefully crafted campaigns that are managed efficiently and evaluated regularly.
PPC audits provide a brief and in depth analysis of your PPC account. Audits are recommended to businesses seeking to make authentic impact on the success of their PPC campaigns.
More often, there is something that can be improved. The common mistakes that we find are wrong match types, poor use of negatives, poor quality ad copy, incorrect landing page usage and overspending on the display network through poorly targeted placements.
We also look at your Google analytics set up making sure all the PPC campaigns are being tracked correctly and goals are set up so you can determine how effective specific PPC campaigns are for your business.
Contact us if you want to know more about our PPC audit and how we can work with you to improve your PPC and grow your business.