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Google Ad Grant for Nonprofits: Set-Up & Management

Reach the people who matter most.

Imagine what you could do with $10,000 of in-kind advertising every month from Google Ads, an online advertising solution from Google. You could recruit more volunteers. Attract more donations. And share your story with audiences all over the globe. It’s all possible with Google Ad Grants. 

Google Ad Grants shows your search ads to people who are searching Google for nonprofits like yours, and helps you reach people who were previously unaware of your cause. You can share your message across the globe, or focus on people near you. With Google Ad Grants, you’re always in control. 

GET STARTED WITH GOOGLE GRANTS?

Wingerly have successfully applied for Google Ad Grants on behalf of more than 100 charities to date. We have then gone on to manage a large proportion of those charities Ad Grant spend. 

If you would like us to manage the entire process for you, let us know. As a Google Partners specialist, we are experts in crafting high-performing campaigns that generate a great return. 

Get in touch today to discover if you are eligible for $10,000 a month worth of free advertising.

At Wingerly we stay up to date with Google’s changes to the charity Ad Grants scheme so we can ensure that your nonprofit’s PPC paid advertising not only remains within the guidelines, but yields excellent results. 

As of 1/1/2018, Google tightened up its regulations for charities with an existing Ad Grants account as part of a wider effort to improve the relevancy of its adverts to users.

GOOGLE’S NEW REGULATIONS FOR CHARITIES 

  • Ad Grants must have a specific location targeting 
  • All campaigns feature at least 2 ad groups 
  • All ad groups feature at least 2 active ads 
  • The click-through rate must stay above 5% 
  • The account is logged into at least once a month 
  • A change to the account has to be made every 90 days 

Charities must remain alert over their campaigns in Google Ad Grants to ensure they don’t breach any of the new guidelines and have their account revoked. 

Leaving your grants legitimacy in the hands of Wingerly will give you one less thing to worry about, ensuring you maintain a persistent stream of relevant traffic to your site, giving you more time to focus on the important aspects of running your charity. 

To ensure your nonprofit’s Ad Words Grant stays within Google’s strict regulations, get in touch!