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242 Wythe Ave #4, Brooklyn, NY 11249

Google Ad Grants works exactly like Google AdWords, by displaying your message to people who are searching for nonprofits to get involved with. If you’re a qualifying nonprofit, you’ll receive $10,000 in in-kind AdWords advertising every month from Google. Welcome to Google Grants!

Monthly Budget

You’ll receive $10,000 in AdWords credit each month.

Cost Per Click

Your maximum cost-per-click (CPC) will be $2.00 USD.


Text-based ads appearing on Google search result pages.

No Billing

You'll never be charged for any clicks generated, ever!


How to qualify for a Google Grant:

To qualify for Google Ad Grants, your organisation must:

  • Begin by applying to Google for Non-Profits.
  • Organisations must be currently registered with Connecting Up, TechSoup Global’s regional arm.
  • Organisations must be a non-government income tax exempt (ITE) non-profit organisation as defined by the Australian Charities and Non-Profits Commission (ACNC) and/or the Australian Taxation Office (ATO).
  • Acknowledge and agree to Google’s required certifications regarding nondiscrimination and donation receipt and use.
  • Have a live website with substantial content.
  • Governmental entities and organizations, hospitals and medical groups, schools, academic institutions and universities are not eligible for Google for Nonprofits.

Where will your ad appear?

Google Grants will display your ad on the first relevant search page, at either the top or bottom of the page. Most Google Grants traffic represents first time visitors to your site, who will usually not donate immediately to a nonprofit they have never heard of before. The first click is just the beginning!

You can advertise locally to globally

Target certain states, cities, countries or even within a radius – perfect for reaching your most important audience

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Our process.

Whether you need to apply for a Google Grant or own an active (or inactive) account, here are 5 simple steps you can expect during your first on boarding month with Wingerly.

We'll apply on your behalf to secure the Google Grant (guaranteed or your money back). On average, Google will accept or decline your application within 3-5 days.
Once your nonprofit is approved, our team will perform keyword research and create a strategy and goal proposal.
You'll begin receiving monthly and weekly reports, which we will review together during our monthly calls.
During the 3-5 day waiting period, we'll schedule a strategy call to learn more about your nonprofit and goals.
We'll schedule a final call to discuss our proposal, review the ads prior to going live, and set a preset monthly meeting.
If your account is active, we'll sync it with our MCC (umbrella account) so that we can provide management support. If it's inactive, we'll call Google to reinstate it.
Based on what we see, our team will perform a keyword research and create a strategy and goal proposal.
We'll schedule a final call to discuss our proposal, review the ads, and schedule a standing monthly meeting.
We'll schedule a strategy call to learn more about your nonprofit and goals prior to making changes to your account.
We'll usually do a major overhaul of your strategy and approach. We find that most existing accounts have not been created or optimized for maximum results.

Get my Google Grant Guide. 100% Free!

This info-packed guide is a comprehensive resource that will walk you through the entire process of applying for, managing, and optimizing your Google Grant. You’ll also find quick tips on how to collect online donations, increase newsletter subscribers, and much more.