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Why Voice Search SEO Matters to Businesses?

The next era-defining shift in consumer search

Today’s businesses are dependent on multiple platforms to generate sales and Digital Marketing is one of the major sources of leads. Delving deeper to identify the best source of lead generation, we find SEO (Search Engine Optimization) is the best channel in this regard.

The SEO industry has been shifting its focus from simple search to rich search and now to voice search. The enhancement in voice technology has empowered search engines and some service providers to offer voice assistants. Alexa, Siri, and Google Assistant are winning hearts and that’s why Google, Apple, and Amazon are determined to cater to more and more users with the best voice search experience.

 

 

For example, to explore TED‘s vast library of inspiring talks and ideas, all you need to say is “Alexa, ask TED Talks to play the latest talk”. You’re done. Enjoy the latest TED talks.

 

Wingerly have left no behind in this quest of adopting the search engine optimization strategy to deliver results to the users that are performing a voice search. If you are not yet targeting the same, you need to accept its worth. Let me share the top 2 reasons behind the necessity of voice search SEO for your business:

1. It is the demand of users

All businesses are focused to attract more visitors so the leads can be increased. As per the statistics shared by Sundar Pichai from Google, one out of 5 search queries are generated by voice search. Furthermore, the statistics say, more than 50% of search queries will be voice-based in 2020. This shows the clear opportunities to gain for those businesses that adopt voice search SEO.

2. It is the demand of search engines

Google is the number one search engine used all across the world except a few regions. Google has always focused on improving customer satisfaction. As per the officials of Google, voice search is easier and more fun for users compared to text search. It means users are more delighted with the voice search compared to text search. Thus, Google has shifted its focus towards voice search more compared to traditional searches.

Conclusion

Voice search is the present and the future of search. From users to search engines, everyone is shifting focus towards the same. Thus, it is mandatory for businesses to adopt and focus voice search SEO. Get in touch with us now to assure that you are not left behind the latest trends in the search and SEO industries. 

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