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An Introduction to Google Tag Manager

Manage all your tags without editing code!

Digital marketing thrives on data. Whether it’s a personal website or a charity website, large e-commerce site or a website for a small business, it’s essential to understand how people interact with your site. Google Analytics provide you with the actual reports and analytics on how your site visitors behave once on your website. You learn which marketing channels send people to your website, where they land, where they go and how long they spend on your website. But when used alone, it does have its limitations. By tagging your site and using Google Tag Manager in conjunction with Google Analytics, you’re able to collect much more data than you can otherwise. 

Google tag manager enables users to deploy tracking code on chosen pages and Google analytics uses that code to track various data, including conversions. GTM is a game-changer tool in a way that it provided marketing professionals with freedom to add, edit, or remove measurement tags without any hard coding, making the process much simpler and faster. 

Increase your agility. 

Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track activity across your sites and apps, and the intuitive design lets you change tags whenever you want. 

Put your mind at ease. 

Easy-to-use error checking and speedy tag loading ensure your mission-critical data is collected reliably and accurately. The IT team will feel confident that the site is running smoothly, so everyone’s happy, even during busy holidays or the launch of a new campaign. 

Deploy Google and third-party tags. 

With Google Tag Manager, you can add or change your tags as needed. Tag Manager supports all tags and offers easy-to-use turnkey templates for a wide range of Google and third-party tags for web and mobile apps. Don’t see what you need listed? Easily add it as a custom tag. 

Collaborate across your organization. 

Workspaces and granular access controls allow your team to work together efficiently, while multi-environment testing lets you publish to different environments to ensure things are working as expected. Enterprises with Tag Manager 360 can give more users tagging access, with defined levels of access to certain pages. 

Get in touch today to discover more about Google Tag Manager.

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